We are officially less than two weeks out from March 24, 2012 – aka International Cash Mob Day! It was suggested that we put together a draft press release for Cash Mobbers to send out via email. I’ve put one together below; fill it out with your information, then send it out to all of the local media outlets in your city. (Tip: try to get it to a particular reporter/producer or to the station’s general Tips or Suggestions email addresses.) If you have any questions or suggestions, please don’t hesitate to email us – this is completely malleable, and it’s the first press release I’ve ever done, so I could use some constructive criticism!
Good luck, Cash Mobbers!!!
Here’s the draft:
Cash Mobs is a new movement aimed at supporting local businesses and rebuilding communities. A Cash Mob is a Flash Mob, but instead of singing, dancing or rioting, Cash Mobbers join together and each spend $20 at a local business.
March 24, 2012 has been designated International Cash Mob Day, and over 170 Cash Mobs will be occurring across the country and around the world. (YOUR CITY) will be joining them. We will be meeting at (LOCATION) and then going to a local store to support it, meet each other and have fun!
We would love for you to come out and join us. For more information, go to http://www.cash-mobs.com or contact (YOUR NAME) at (YOUR PHONE NUMBER OR EMAIL ADDRESS).