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National Cash Mob Day is this Saturday, April 27, 2013. Most of you have already picked out the business to be ‘mobbed’ and have your events schedule, but there are some additional things you can do to make it a big success.
1. Spread the word to your local media. Contact newspaper and television stations in your area to share this event. One of the things that has helped us at the Kansas City Metro Area Cash Mob was to connect with news personalities on Facebook and LinkedIn. For several Cash Mob related events, the media contacted us rather than us reaching out to them.
2. Get the ‘target’ of the Cash Mob to share the event with their friends and fans and make sure they are promoting it too. These are the people who will form the foundation of your ‘mob’ Customers and fans of the business are already in love with the brand and want to see the brand succeed. They will be your most important ‘voice’ in spread the word about this event. If you get a viral reach with the people who are in love with the business, you are almost guaranteed a successful mob.
3. Get people to volunteer to document the event. Taking photos and video are essential to a Cash Mob because it helps promote the event and gives the mom and pop business much needed exposure. Turn to companies that specialize in photography and video and let them ‘watermark’ any photos or videos that they take for your event.
Let’s make this event a big success!
For information about the KC Cash Mob, visit our Facebook page by searching “Kansas City Metro Area Cash Mob”, following us on Twitter at @cmkansascity or contact one of our volunteers below:
Burton Kelso: firstname.lastname@example.org or (888) 256-0829
Kelly Dobyns Ziegler: email@example.com or 913.209.9967
The Kansas City Metro Area Cash Mob has declared Saturday, April 27th, 2013 National Cash Mob Day. We are inviting organized Cash Mobs across the county to take part in a Cash Mob, on a National scale. We want to turn this into an annual event!
The Cash Mob movement has slowed down a little and even disappeared in many areas, but the need for people to come together and rally support for mom and pop business still exists. A tough economy for retail businesses over the past few years has taken its toll on a mom-and-pop businesses. Mom-and-Pop stores all over our nation are shutting down, unable to compete with the large chain stores and struggling economy. At the heart of every mom and pop business is a person with a dream, and few things are sadder than realizing your life will fall short of your dreams. Each of us can make a big difference to a mom and pop business and help an entrepreneur’s dream come true.
We want this event to serve as a reminder to people everywhere about the importance of shopping local and to help our mom and pop businesses survive this tough economy. Join us and organize a mob in your community for that day. It can be an all day event or more like a Flash Mob If you haven’t planned a mob in your community for a while, try to get one together for National Cash Mob Day!
Towns across the nation have seen cash mobs pop up in their communities. Businesses have welcomed Cash Mobs with open arms as they see an increase in sales during a cash mob day. While all Cash Mobs vary in size, the goal is simple; Shop and support our mom and pop businesses rather than national chains and give them more exposure to the masses. The more people who attend and frequent mom and pop businesses equals greater success in supporting our local businesses and our communities!
New mob or old, we hope you will join us on Saturday April 27, 2013 and know that other people are doing the same thing as part of this Cash Mob Community to help our mom and pop businesses in this tough economy!
For information about the Kansas City Metro Area Cash Mob, visit the Facebook page by searching “Kansas City Metro Area Cash Mob”, following us on Twitter at @cmkansascity or contact one of our volunteers below:
Burton Kelso: firstname.lastname@example.org or (888) 256-0829
Kelly Dobyns Ziegler: email@example.com or 913.209.9967
I’m not sure who this should be addressed to – critics, organizers or attendees, or maybe everyone. But here goes.
Something skeptical people sometimes say is, “You can’t fix the economy.” That’s entirely true. I can’t fix the economy, and you can’t fix the economy, and your mayor can’t fix the economy. President Obama can’t; President Hollande can’t; Prime Minister Cameron can’t; President Hu Jintao can’t.
But what we can do is our part. When I lived in Cardiff, the Tesco I went to had a big sign that said, “Every little counts.” I was always confused by it until my dear friend Patrick explained that it meant, “every little bit counts.” He thought it was a relic of one of the Wars, and was being used to solicit donations for Tesco charities. But if you think about it, every little bit counts, and everything we do counts, and maybe we can’t solve everything, but we can solve what is in our power to solve and help the people and causes that are in our power to help, and as we improve our community businesses, our communities will improve, too.
This Saturday, we’re having a Cash Mob at Cleveland’s West Side Market. Just over 2,800 people have RSVP’d, and we got permission to use another parking lot to accommodate the mobbers. The reason: the market was closed after a stall caught fire, and all of the vendors lost out on weeks worth of earnings while the market was being cleaned. The WSM is a hub for the community; if it fell apart, or vendors closed, all of Ohio City would be affected. I don’t think I’ve ever seen such a stark example of how important small businesses are to the area in which they are located. If you’re around, please stop by and help out. Do your weekly grocery shopping there. Just do something. Do your part. 🙂
It turns out that the West Side Market clean-up took less time than expected, and after talking with Ohio City Inc., we’ve decided to move up the mob to THIS SATURDAY, Feb. 23, from 8 a.m. to 6 p.m. The normal busy hours are between 10 a.m. and 2 p.m., so get there early if you can! Also, Lutheran Hospital has graciously offered to let us use their parking lot for Cash Mobbers; enter the employee lot on the north side of Franklin between W. 25th and W. 28th. It is just a short walk away from the Market down West 25th Street! If you’re not car-bound, the RTA is just across the street.
Feel free to discuss it on the Facebook Event or here in the comments. Regardless, we hope to see you on Saturday for the biggest Cash Mob in history!
By now you’ve probably heard about the fire that has shut down part of the West Side Market for at least a few weeks. The market is going to have to be cleaned, brick by brick, and the vendors in the main hall have to throw out all of the food that they had for sale. While insurance might reimburse them for the lost merchandise, it usually doesn’t cover the money that they are losing by not being open.
Cash Mobs usually help support businesses that are doing well; we don’t prop up businesses that are struggling. However, this is a unique situation – the businesses aren’t struggling because of a bad business model, they are struggling because of catastrophe. So when we heard about the fire, we immediately decided we had to Cash Mob the West Side Market to help the vendors get back on their feet. Ohio City Incorporated jumped on immediately, and we started planning.
We’re tentatively planning for March 2, 2013; we still don’t know when the Market is going to open again. However, whenever it does, we’re going to Cash Mob it on the first Saturday we can. The rules are simple: show up with $20 to spend, talk to three people you didn’t know before, and have fun. We’re working on getting something together to thank mobbers – maybe coffee and cookies or something – and we will post details as we get them.
Last time we mobbed a market, 300 people put $9,000 into Nature’s Bin. Let’s see if we can beat that. Save the date and tell your friends and lets make this the best Cash Mob of all time to support the best market in America!
(Facebook invitation here.)
I just received an email from one of our favorite organizers in Oregon. She spoke with a friend who owns a business in a neighboring town. The store owner said that an individual promoter had come to them about organizing a Cash Mob. He offered this for a price as part of a promotional/marketing package. You can guess the rest – the mob was “postponed” indefinitely and has yet to take place.
Cash mobs are not designed for the organizers to earn money. Organizers do it for the love of their communities and the positive changes that they want to see. If you own a store and someone approaches you about organizing a cash mob in exchange for pay, do NOT agree!!! Get their contact information and let us know about it.
We are getting information about this instance in Oregon and will let you know if anything can be done. Meanwhile, hopefully this person is stopped, and perhaps the business should receive a mob to help them recover the money they were cheated of?
“Business is always a struggle. There are always obstacles and competitors. There is never an open road, except the wide road that leads to failure. Every great success has always been achieved by fight. Every winner has scars…The men who succeed are the efficient few. They are the few who have the ambition and willpower to develop themselves.” Herbert N. Casson
If you’re interested in finding out about a Cash Mob near you, visit this page for the full list. It is organized alphabetically by state, then country. If you don’t see your community on the list, organize one yourself. Seriously. You are responsible for your community, and a Cash Mob is a great way to help build that community. Don’t put it off or wait for some time or set of circumstances in the future; start it today. Finally, check us out on Twitter– it has proven to be an incredibly useful tool for organizing and coordinating efforts across the country and around the world.
We’re incredibly thankful for your interest and visit, and we hope to see you at a Cash Mob soon!
We held our first Cash Mob just over a year ago at Visible Voice Books. One year later, I think it’s safe to say that Cash Mobs is a global phenomenon. We’ve been getting a ton of attention from the UK, Germany and Australia over the last few weeks as people over there are catching on; Spain is emerging rapidly (who knows, maybe these will help fuel their recovery?); and the US is still going strong, with tons of mobs being planned for the holiday season.
If anything, this has shown us that it is the individuals in each community that are going to help bring about the revival of their communities. It’s not going to come from outside, and anyone who tries to tell you that it will is selling snake oil. One year later, it is still up to YOU to take responsibility for your community. Each person has a part to play in the vibrancy and vitality of their neighborhoods. If you’ve organized or participated in a Cash Mob, you know just how true that is.
To all of you who HAVE organized or participated in a Cash Mob, thank you. You’re part of the solution, and together we’re going to make a difference – because when we each do a little, we all do a lot.
A great update and a question from Webster, MA:
I’ve brought your Cash Mob concept to our little town of Webster, Massachusetts. We had our first successful Mob event at a Bookstore in Webster on August 11, 2012. We had about 35 turn out in total for the event and the shop made $500 over what she normally pulls in on a Saturday.
I heard of the Cash Mob from a news story that was done on a local station and while moderating a resident political forum on Facebook I was sick of all the people complaining about everything wrong in the town. I put up a post suggesting a cash mob on that forum and I guess I wasn’t the only one who was tired of the negative and looking to do something positive. The idea took off from there and while I did some research and learned about you, I’ll be honest I didn’t find your WordPress blog until the night before the mob. I then learned that your first mob was at a bookstore and it felt so good knowing that, especially since our first event was also going to be at a bookstore. It was just good Karma.
Anyway our little mob has garnished a great deal of attention and these past two weeks have been a whirlwind of newspaper interviews, emails from interested venues, and our membership numbers have grown exponentially. Here is a link to our Facebook group: http://www.facebook.com/#!/groups/webstercashmob/ .
The one think I’ve learned is that all these groups have great motto’s and some have the same motto, so I wanted to be different. Our motto is “Loyal 2 Local” and when I posted the mockup design one of our members came up with a gang hand symbol and posted a photo of him and his kids doing it. This sparked several members of our mob to have their kids “flash the sign”. I’m telling you, there is so much engergy in this group we’re just taking off and not looking back. For the next mob we’re hitting a place called the Gift Gallery and they specialize in glassware knick knacks. Since posting the invite last week we have 35 confirmed participants. In addition to that the big newspaper in our city is going to do a story on the mob to be featured in the business section of the Sunday paper following the event. This paper is owned by the NY Times so who knows????
I had never even thought to go to a local watering hole after the event but b/c of your blog I’m working on an “after the mob” event to be held at a local restaurant/bar. Our group needs T-Shirts and I’ve solicited to this establishment that if they sponsor the cost of the shirts, we’ll put their restaurant logo on the back. I really didn’t want to go this route but since we aren’t a revenue producing organization I see sponsorship for these shirts as our only feesable solution.
I do have a question for you. There are several businesses that we realistically couldn’t mob. There are barber shops, tattoo parlors, and other niche’ businesses. Have any of the mobs you’ve seen since starting this found a way to include these types of businesses? I considered doing a “mob poker walk”, which is similar to a poker run but these niche businesses will be provided with playing cards. Then the mob will choose which business they visit to get the playing card that will make up their 5 card poker hand. They’ll pay the owner a few bucks for a card, they’ll check out the establishment, and then they’ll move on to the next location. This is just a thought of course. Another option was maybe if the mobster wore the tshirt into one of these establishments they would get a discount, but that of course goes against what the cash mob goal is, so I haven’t given that much thought. So I guess we can’t be everything to everybody, but I would like to find a way to cater to these niche businesses as well and any input you have would be appreciated.
Thank you again for this great idea,
What do you think?
PS Please check out our Indiegogo Campaign!