By now you’ve probably heard about the fire that has shut down part of the West Side Market for at least a few weeks. The market is going to have to be cleaned, brick by brick, and the vendors in the main hall have to throw out all of the food that they had for sale. While insurance might reimburse them for the lost merchandise, it usually doesn’t cover the money that they are losing by not being open.
Cash Mobs usually help support businesses that are doing well; we don’t prop up businesses that are struggling. However, this is a unique situation – the businesses aren’t struggling because of a bad business model, they are struggling because of catastrophe. So when we heard about the fire, we immediately decided we had to Cash Mob the West Side Market to help the vendors get back on their feet. Ohio City Incorporated jumped on immediately, and we started planning.
We’re tentatively planning for March 2, 2013; we still don’t know when the Market is going to open again. However, whenever it does, we’re going to Cash Mob it on the first Saturday we can. The rules are simple: show up with $20 to spend, talk to three people you didn’t know before, and have fun. We’re working on getting something together to thank mobbers – maybe coffee and cookies or something – and we will post details as we get them.
Last time we mobbed a market, 300 people put $9,000 into Nature’s Bin. Let’s see if we can beat that. Save the date and tell your friends and lets make this the best Cash Mob of all time to support the best market in America!
(Facebook invitation here.)