Home » Uncategorized » Cultural Cash Mob 1.0 – recap

Cultural Cash Mob 1.0 – recap

We just had our first Cultural Cash Mob here in Cleveland.  Basically, the idea was that we would Cash Mob a performance – in this case a comedy show at the Grog Shop in Cleveland Heights.  A few media outlets contacted me beforehand to see if they could cover it; I told them not to expect much, as it was an experimental Cash Mob and we didn’t know what the turnout would be. The Facebook RSVP count was 23 when I left work, and I expected half of those people to show up (it’s the nature of the beast).

In the end, we had 27 people attend, for a total evening take of $540.  Some money went to the performers, some to the venue.  All in all, we doubled the size of the crowd (which is ridiculous, as they have some really amazing comedians come through town).

What went well:

We got 27 people out, which I think is a great number for something cultural that nobody was acquainted with.  Some people thought they were going to a music show.  The amount of trust people have in Cash Mobs is awesome.

We had a good media presence, as well as photography by Jae Andres.

We had a moderate Twitter campaign, as well as Facebook. We didn’t push it TOO Hard, but we still got a great turnout.

What went poorly:

We did a pre-mob event at Tommy’s on Coventry.  Two other people showed up; while we had an amazing conversation, it seems like pre-mobs for this sort of event don’t work well, especially if everyone is looking forward to a drink. Mob first, drink later.

It was hard to get people to mingle – because it was a mixed mob/non-mob crowd, nobody knew who else was in the mob.  I would have had everyone meet up beforehand, said a few words, and then introduced people to each other.

All in all, it was a successful event!  If anyone else does one of these, we’d love to hear what your thoughts are.

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4 Comments

  1. W are about to hold our first Cash Mob here in Blacksburg, VA tomorrow March 8 at 5:48pm. Have a few questions about logistics. Can anybody help please?

    1) Do you announce the target retail and the target restaurant at the same time when everybody assembles at the arranged meeting place? Our concern is that if we do that some folks may bypass the retail store.

    2) In the happy event that you get a HUGE MOB, how do you structure/control the situation? Our target businesses are extremely small so how do you form an orderly mob to take turns?

    I would certainly appreciate any advice you can offer. What worked for you? What didn’t work? What should we avoid at all costs?
    Thank you fellow Cash Mobbers?

    • Terri Hall says:

      We have found cash mobs are polite mobs. Cash mobbers are usually forward thinkers, fun and gregarious sorts. They have no problem filling the time they have to wait in line. We usually have someone monitor the door, letting people in as others leave…that’s our “greeter” who randomly steps up to the task…appoint someone if you like. Cash Mobbers gather to cash mob AND to celebrate…we usually announce the watering hole in advance and find that some cash mobbers hit there first before they cash mob…a few mob-tails before the cash mob may “enhance” the cash mob experience! We have had over 100 at each of our cash mobs and people just chat and “make a new friend” as they stand in line. We’ve found it to be one of the great benefits of cash mobbing…getting to know your neighbor. I believe your concerns will be eased as you experience the event. Don’t over-think it!

  2. Terri Hall says:

    Proving that Cash Mobs are morph-able. Limited only by the imagination.

  3. cmbendigo says:

    Reblogged this on Cash Mob Bendigo and commented:
    Cultural Cash Mobbing – love the idea!

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