We just had our first Cultural Cash Mob here in Cleveland. Basically, the idea was that we would Cash Mob a performance – in this case a comedy show at the Grog Shop in Cleveland Heights. A few media outlets contacted me beforehand to see if they could cover it; I told them not to expect much, as it was an experimental Cash Mob and we didn’t know what the turnout would be. The Facebook RSVP count was 23 when I left work, and I expected half of those people to show up (it’s the nature of the beast).
In the end, we had 27 people attend, for a total evening take of $540. Some money went to the performers, some to the venue. All in all, we doubled the size of the crowd (which is ridiculous, as they have some really amazing comedians come through town).
What went well:
We got 27 people out, which I think is a great number for something cultural that nobody was acquainted with. Some people thought they were going to a music show. The amount of trust people have in Cash Mobs is awesome.
We had a good media presence, as well as photography by Jae Andres.
We had a moderate Twitter campaign, as well as Facebook. We didn’t push it TOO Hard, but we still got a great turnout.
What went poorly:
We did a pre-mob event at Tommy’s on Coventry. Two other people showed up; while we had an amazing conversation, it seems like pre-mobs for this sort of event don’t work well, especially if everyone is looking forward to a drink. Mob first, drink later.
It was hard to get people to mingle – because it was a mixed mob/non-mob crowd, nobody knew who else was in the mob. I would have had everyone meet up beforehand, said a few words, and then introduced people to each other.
All in all, it was a successful event! If anyone else does one of these, we’d love to hear what your thoughts are.