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Why Cash Mob?

by Brian Johnson

I’m Cash Mobbing because I’ve got Christmas shopping to do, darn it!


Why Cash Mob?

by Lauren Way (San Diego)

There are two real questions here, for me. Because, in my understanding, the Cash Mob movement is about shopping locally and supporting the economy of the community, but it’s about more than that. It’s about the mob itself.

So, first, why shop locally? Because walking down a street with diverse and interesting storefronts is fun; those shops can only stay open if we patronize them. Because you can get to know your neighbors, have conversations with store owners who’ve been in your community for years or those who are just starting up. You can get insights to happenings and fun things going on down the street that you wouldn’t have heard about before. In San Diego, it’s so easy to get caught up in the hustle and bustle and not know your neighbor’s name. It took us having a massive power outage for me to learn who lives next door, that was a huge wakeup call. Because it’s political action. Nothing is louder than the almighty dollar, and where you spend it speaks volumes. Visiting the local café, the neighborhood boutiques, the little corner bookstore is a way to keep things at home, to keep our neighborhoods unique and vibrant and diverse, to let our local economies thrive.

Relevant to this, also, is why “Mob”. Why follow all of those silly rules? Because it’s a party! You get a whole bunch of people together. Some know each other, some don’t. And everyone is there to make a difference. We’re all there with the same goal, and we’re all on the same adventure. There is buzz, there is energy. Where are we going? What’s this mob going to be? Will I be adding to my library? Record collection? Wardrobe? That’s part of the fun! And, when you have fun and make new friends, you’re far more likely to keep things going. I know I’ve become far more mindful of where I spend my dollars AND I’ve had some wonderful conversations with some wonderful folks thanks to this first event. By getting a bunch of people together at once and all going to one place, the impact is tangible. We all need a little instant gratification now and again, and seeing the line of people in the little store that’s never before had a line and hearing the grand total of the night makes the difference feel more significant. And, hopefully, that joy stays with at least some of the mobbers, and they carry it on to the future. Or, maybe they saw a couple of other nearby shops, and want to check them out. Or, maybe they are reminded of another local shop on their block or by their work that they’ve always meant to visit but never actually checked out. The mob is the chance to grow and celebrate community. The movement is about supporting our local community. All of it is about fun.

Consumerist Hive Mind

The Consumerist Hive Mind has been great in suggesting tweaks to the Cash Mob rules that we put up.  If you have any suggestions, please leave them in the comments here and we’ll address them!

San Diego: The Recap

by Lauren Way


Wow! Wow! Wow!

What a great time the first San Diego Cash Mob was!

We met up in South Park at the corner of Juniper and Fern. It was chilly and traffic and parking slowed the gathering a bit, so we all shivered and mingled for a bit, waiting for the critical mass to make the announcement of the target. About 30 mobbers showed up, from all over San Diego. Some people were just walking by and asking about the gathering crowd and found us that way!

Once we were assembled, the announcement was made. Our inaugural target was Make Good, a fantastic boutique on Fern that sells the wares of local artists from San Diego and Tijuana. We made our way down the street and MOBBED! Sophia and Jon, the owners, were so appreciative and told us they took in $718 from the mob. Since Tuesdays are usually spent with one employee working on inventory, that seems like quite the success!! A few of us swung by the Whistle Stop, important lesson for next time: really promote the after party!!!

The biggest surprise was the number of press representing! Goodness. KPBS and NBC San Diego had both done stories with us in advance of the mob, so we anticipated them arriving. Fox 5 and CW 6 were a welcomed bonus! It seems many news outlets really appreciate the message of the mob, and support the idea of contributing to our local economy. We’re incredibly appreciative of the support and help getting the word out, and letting San Diego know about Make Good!

South Park seemed like a great destination for our first mob, a community that’s full of small, locally owned businesses and a neighborhood that’s all about remembering the community. They set the tone for what Cash Mob San Diego wants to be.

Now, we’re on to planning our next big adventure. So far, Los Angeles and Long Beach have signed on for a synched mob in January. This movement feels like something significant. What a true joy to be a part.

Norman, Oklahoma: WE LOVE YOU!!!

Check out this post from the Norman, Oklahoma Cash Mob!  Norman was one of the first communities to contact us after our Cash Mob, and it looks like they picked an amazing place to go.  They’re having another one next week – if you’re in/around Norman, stay tuned for details!


Oh man, did I really forget to post about the next Cleveland Cash Mob in our very own blog?

The next Cleveland Cash Mob will target Ohio City next THURSDAY, DECEMBER 15 at 6:30 p.m.  We’ll be meeting between (LOCALLY OWNED) Market Garden Brewery and the West Side Market. For those so inclined, I’ll be at Market Garden by 5:40 to get some food and a drink; then, at 6:30, we’ll all meet in that alley between the two markets.  The business will be announced; we’ll mob; then we’ll repair to ABC Tavern for an all-night happy hour and some amazing food.

The kicker: the business we’re mobbing is also doing a food drive to benefit the Cleveland Food Bank (it’s just the sort of thing we love about them).  If you bring a can of food, they will give you 10% off of your purchase.  SCHWING.

So save twenty of your holiday dollars and meet us in Ohio City next Thursday!

Follow us on Twitter!

RSVP on Facebook! 

And for those so inclined, here are the Happy Hour Specials that we’re getting at ABC tavern:


Black Label
Genny Cream


High Life


Red Stripe
Modelo Especial
Session Red
Session Black
Sweaty Betty


Full Sail IPA
All Well Cocktails


Smutty Nose IPA


New Holland Mad Hatter

Congratulations San Diego!!!

Congratulations to Lauren Way and San Diego Cash Mobs for their first successful mob!  The business they mobbed said it was the largest single-day take EVER!  Check out the news page for clips and articles.  Great job, mobbers!

My parents went to the first San Diego Cash Mob.  I’m feeling pretty excited right now, and had to share that.

Kent Summary

by Angela Barzizza-Young

Thank you so much for the inspiration for the Kent Cash Mob.  We highly enjoyed our event, and we will plan others because it is such an easy way to show some “LOVE.”

Nichole posted a link of the original Cleveland Cash Mob blog onto Facebook.  I took a look at it and excitedly typed, “We could definitely pull this off in Kent.”   Nichole responded immediately, “Let’s do it.”   We were committed!

Once we had learned that Small Business Saturday was only 10 days away, we quickly decided on the date and time, but neither of us could decide how to select a target store or whether we should choose a target store, and open the mob to all of our beloved, local Kent businesses.

We started our Facebook event page and invited almost 300 of our local Facebook friends for deliberation.  The debate continued, and some people recommended a particular local business while others recommended opening the event to all of Kent’s local, downtown businesses.  Others recognized that to create the cash mob punch, we had to choose one business.  Nichole decided that we should list all of the store recommendations discussed on the Facebook event page as well as provide an option for store nominations, and the cash mob should take a vote with a show of hands on the spot for our target store.  This would give all of the participants ownership of the decision.  We felt that we should also urge the participants to continue shopping locally after hitting the target store.

On Small Business Saturday, about 35 +  Cash Mobbers of all ages convened at 4pm on the stage of the Home Savings Plaza, a neutral location in downtown Kent,   As a group we discussed the options for our target store and asked if anyone had any suggestions, opinions or nominations they’d like to share.  There was a brief discussion, and the Cash Mob quickly voted with a show of hands on Dr. GreenBee, a new Kent business that sells eco-friendly lawn, garden, home and personal care items.  We took a group picture and all 35 of us walked into the store together announcing that they had been chosen to be “cash mobbed.”  A big smile spread across all of business owners’ faces, and we started shopping.  It turned out to be the store’s grand opening, so they also offered us snacks and samples of products!   A few Cash Mob stragglers met us at Dr. GreenBee.   I think we had an approximate total of 40 to attended the Kent Cash Mob!

We continued to shop in downtown Kent, and then we stopped into Ray’s Place, a local family friendly watering hole, for a drink, and some of us ate dinner.   A few who attended the Kent Cash Mob have jokingly begrudged how much they spent that day, but we are all super excited about it.  We have continued to create a Kent Cash Mob Facebook group, and we plan to continue to celebrate in support of our local businesses! https://www.facebook.com/groups/266744723373909/   All are welcome!

“Here’s to creating a sustainable economy and a culture of conscious consumerism!”


Fantastic job you two!!!  This earlier post had some great pictures from their mob!


Kent Cash Mobs just sent in pictures from their first Cash Mob ever, and it looked fantastic!

I love the idea of getting a picture of everyone with their $20!  Well Done, Kent!!!!!