One of the biggest debates that we had when planning our first cash mob was whether to tell people WHICH business we were going to hit, and when. The rules said that we would announce it a few hours before the mob, but then we started having some serious discussions about it. We finally decided not to announce the business until we went.
The reasoning was simple: if we had told people we were going to Visible Voice books, then they would have been able to do a cost-benefit analysis of whether they wanted to go or not. It would have involved deciding if they wanted a book, if they wanted to give someone a book, etc. Why would that be bad? Well, we figured that some people would decide not to go because they didn’t want a book, and some people would decide not to go because it was effort and they can go to Visible Voice any time they wanted, and a hardcore few would come to support a local business and participate in the mobbing. If we didn’t announce it, people would come out of curiosity and because they were actually committed to supporting local businesses. Their motives would be pure. Plus, if they came without knowing where they were going, it would be an Adventure, and everyone loves Adventures.
The debate is still going on, though, and we’d love to hear other peoples’ opinions. What do you think – is it better to announce the store or not, and why?